I would strongly discourage using LED effects as a substitute for lasers and here's why: LEDs simply don't have the projection and lack of divergence that true lasers have. Yes, in a small room with a lot of fog you might be able to get away with the effect, but in any larger room I think you would be disappointed with how they look. Like you said, LED units are not capable of making the trademark laser traces like skies, fences, and such. From experience, for a laser to look good and be awe inspiring it needs to be able to cut through any ambient light and dominate the room. LEDs just aren't able to do that.
As you mentioned, the unit in question will cost just as much as a real DJ level laser. The other major drawback to the unit you mentioned is that you either get 4 channels of DMX or 256 channels of DMX. Neither option to me seems terribly useful to create a laser simulation (unless you can spare 256 channels). I think your best option would be to get a real laser. ADJ makes some decent units. True, they perform nowhere near to what a 1/2w green laser will do, but using a powerful laser requires an FDA variance which is not a picnic to get (trust me). If you really must go with LEDs I think the Revo Sweep will give you a better, more versatile effect, but that's just my opinion.