Let me try this again. My wireless likes to take a steamin' crap on me when I work. Very frustrating, and I have EXCELLENT wireless coverage here. It's the laptop. $3400 for a Macbook pro and I get a crappy 802.11n set. Lame.
Well, it is possible, but it's not going to happen.
There are multiple issues at play.
1: Firmware ROMS are expensive in comparison to regular ROMS that they burn/write once and install. While prices are dropping on flashroms, that also means that regular ROM prices are dropping too. With prices dropping, newer, better, larger and more reliable flashroms are coming out. Isn't technology grand?
2: Without a special interface, how are you going to flash it? I'm not sure if ADJ is using socketted ROMS, but they doesn't happen too often with flashroms. It often is cheaper to use socketted ROMs when making 1 board for multiple models, which there is nothing wrong with that. Even so, you can use flashROMS too for the same purpose but you have to have a means to write to them either before or after installed. No right way of doing it, depends on how they make it.
3: How are you going to flash it? USB port? Internal connection? RS-232? Proprietary/semiproprietary? Adaptor cable?
Really, at this product level, you don't get firmware upgrading options. It's not cost effective. And with firmware upgrades, you want bi-directional communication and you can't get that via DMX.
Your best bet is to simple keep making requests for what you want. ADJ listens, so hopefully a future design will address these requests.
So, in short, while it of course CAN be done, t won't be done, at least not in that version of the light. I know this isn't much of a comfort especially for your existing lights. I also am NOT an ADJ or Elation employee, so I can't speak with any authority on product design and implementation. I'm basing my response based on what I've seen in the past from ADJ and other companies in this level of product. They all pretty much behave the same as far as capabilities of products especiially in regards to specific features. Of course, clearly, the way each company behaves varies drastically.