What sources do you use for advertising?
We use web search engines, local coupon books, church bulletins, wedding specific print media, wedding specific web sites, and entertainment specific web sites.
We recently dropped the church bulletins because they just weren't working. We track where the leads are coming from via our request for quote form and when prospects call in. If it isn't working there is no use wasting money on it.
Also, indicate how you track your advertising sources.