I use to do some work for a DJ'ing company around here who wanted light shows at every event and sold it as such. But that is a hard sell sometimes since you are talking about more money. I was bringing out 4x 250w scanners, 4x 575w moving heads, 2x 750w strobes, small truss system, haze, a couple of LED floods (DLED 36s or later Opti Tri's), console (Piggy
) and myself to run the lights/setup/tear down. That was something like $1500-2000 a night for that small setup from what I remember. I commend people who try to put forth the extra effort to both sell and bring lighting gear as many people simply don't get how much it changes the atmosphere and how much it can change a room.